1. Introduction
This Privacy Policy outlines how EFutureTech Systems (Pvt) Ltd (“EFutureTech”, “We”, “Us”) collects, uses, stores, and protects personal data obtained when you subscribe to, access, or interact with any Mobile Value-Added Service (“mVAS”) facilitated or operated by us in partnership with third-party content providers (“Partners”).
This policy applies across all telecommunications network operators in Sri Lanka, including Dialog Axiata PLC, Sri Lanka Telecom Mobitel, Airtel Lanka, and Hutchison Telecommunications Lanka (Hutch), regardless of the service name, pricing structure, or delivery mechanism (SMS, USSD, Web/WAP, App, IVR).
2. Information We Collect
To deliver, manage, and bill mVAS offerings, we may collect the following types of information:
- Mobile Network Data: Your Mobile Station International Subscriber Directory Number (MSISDN / mobile phone number), network operator identification (Dialog, Mobitel, Airtel, or Hutch), and network type.
- Subscription & Usage Details: Service subscription history, opt-in/opt-out timestamps, interaction logs, content access records, and transaction/billing statuses.
- Device Information: Handset model, operating system, browser type, and IP address (for Web/WAP-based services).
- Support Interactions: Information provided when contacting customer support or filing service inquiries.
Note: We do not collect or store full credit card details, as all billing is handled directly through your respective telecommunications operator.
3. How We Use Your Information
We use the collected information for the following purposes:
- Service Delivery & Provisioning: To activate, maintain, and deliver the requested mVAS content to your device.
- Billing & Authentication: To verify your identity, process double opt-in authorizations, and process charge requests via your mobile operator.
- Service Improvement: To analyze usage patterns, monitor service performance, troubleshoot technical issues, and improve content offerings.
- Customer Support: To process refund requests, resolve billing disputes, and assist with deactivations.
- Compliance & Legal Obligations: To comply with regulatory requirements set by the Telecommunications Regulatory Commission of Sri Lanka (TRCSL) and relevant laws.
4. Data Sharing and Disclosure
We respect your privacy and do not sell, rent, or trade your personal data. We share data only under the following circumstances:
- Telecommunications Operators: With Dialog, Mobitel, Airtel, and Hutch to enable charging, subscription management, and service delivery.
- Content & Technology Partners: With our authorized third-party Partners solely to the extent necessary to deliver specific service functionalities or content.
- Legal Requirements: When required by law, court order, or governmental authorities to protect our rights, prevent fraud, or comply with legal processes in Sri Lanka.
5. Data Security and Retention
- Security Measures: We implement standard technical, organizational, and administrative safeguards to protect your personal data from unauthorized access, loss, misuse, or alteration.
- Data Retention: Personal data and usage logs are retained only for as long as necessary to fulfill the purposes outlined in this policy, satisfy accounting/legal obligations, or resolve active billing inquiries.
6. Subscriber Rights and Preferences
- Opt-Out: You can stop data collection related to service usage at any time by unsubscribing from the mVAS via the designated SMS keyword, USSD menu, or web portal.
- Inquiries: You may contact EFutureTech support to inquire about the handling of your data or request clarification regarding our privacy practices.
7. Changes to This Privacy Policy
EFutureTech reserves the right to update this Privacy Policy periodically to reflect changes in legal, regulatory, or operational requirements. Continued use of any mVAS following the publication of changes signifies your acceptance of the revised policy.
8. Contact Information
For any questions or concerns regarding this Privacy Policy or your personal data, please contact EFutureTech Systems (Pvt) Ltd through our official corporate channels or customer care support.